Poster

Horror Magazine

Teaser Trailer

Question 4 - How did you use media technologies in the construction and researh, planning, production and post production stages?

RESEARCH Google was one of the main media technologies we used to get ideas for posters and magazine. We decided to use Google rather than look on news stands as they have the latest magazines covers on media technologies such as Google images. Also through the use of editing and improved technol ogies such as Canon cameras, the quality of the magazine covers has improved. On Google this would be easier to access than going into shops as that’s time wasting.

Using youtube we looked at different teaser trailers/trailers to gain a range of different concepts and the format of a teaser trailer. As many people of our age group watch horror movies we knew what would be significant for the trailer. These factors include, the killer, the props, special effects which make the teaser trailer look real. This was very useful in a sense that we were able to see common concepts used how we could challenge them and all follow the conventions which makes our trailer look similar to modern day horror genres. We used Youtube to look for inspiration because we knew that's where most film makers will post their work and every film maker has a different concept so this would be a good way for us to get ideas.

Searching for exisitng teaser trailers was hard at some points as some were fan made or was more than 60 seconds. There were popular teasers such as Scream 4, Scary Movie and A Nightmare On Elm Street. Youtube was useful becuase we could rewind the video to see what parts of the trailer we liked and if we saw any ideas hat we wanted to take note of.

We used websites such as http://www.totalfilm.com/ and http://www.empiremagazine.com/ www.bennyemakeup.com to research different make up techniques such as bruises to make them look as real as possible. Also we wanted to look at layouts of the magazines specifically with these film sites as they are very popular with mass audiences. Looking at these websites would enable us to produce a similar magazine of that layout so it is familiar with our audiences.

The Internet was key in our research part of the course. This is because we were able to save time by using internet sites such as youtube to see clips of the horror genres and key clips of movies rather than watching full length horror films. Youtube was a great source of information that is free to use and helped gather a lot of information and research in horror movies and trailers and broaden our knowledge. While researching ideas for the magazine, poster and trailer we looked at horror websites such as http://www.bloody-disgusting.com/ which had a range of ideas for horror movies but also comments on the latest films and what people thought about them. This also helped to expand on ideas about what type of storyline we were going for.

Here some of the comments on what people thought about the film. I felt this was good to look at as we could see what people are a specific target group were looking for in a horror film .

This also expanded our knowledge on Horror movies because we were able to get different ideas other the giving a similar idea of a horror movie that everybody is familiar with. Looking at popular teaser trailers such as Scream, Saw and Friday 13th we wanted to see what shots were popular with many of these horror movies such as fast cuts and a dark colour palette.This helped for a our trailer to be familiar with the audience as they would recongnise the convetions of horror teaser trailers. Examples below: We used youtube and websites to research make up tutorials on how to make fingers and to get a brief idea of a newsroom setting.

We used survey monkey as a media technology to gain feedback on the horror genre and what people looked for in a horror movie. http://www.surveymonkey.com/ was a free survey network that we could link to our faceooks to get feedback from our target audience.

Survey Monkey was a good piece of digital technology that we were able to use for our questionnaire. This was a much easier method than using paper and giving it out to people. This saved time as we other commitments to making the teaser trailer, poster and magazine. We were able to get through to a wider audience using digital technology such as Facebook and Twitter which many of the audience are familiar with. So the feedback we got was much higher compared to if we were to give out the questionnaires on paper. The other advantage was that after the questionnaire was fully complete Survey Monkey already placed them into graphs that we could immediately put on the blog without any mistakes. Survey Monkey kept track of how many people answered the questionnaire so not to waste anymore time on collecting information that we might already have. Connecting to Twitter and Facebook to post our questionnaires was relatively easily. Survey Monkey gave choice of how I may want your questionnaire to be posted chose manually so I could post the link on different websites; mainly Facebook and Twitter which was easy access for our audience members. This would not have been possible having our questionnaires on paper as it would’ve restricted access to our target audience (16 – 24) and therefore the right information may not accumulated.

Before starting the project we each did textual analyisis of a horror poster, trailer and magazine. This allowed us to see into the horror genre and identify trends that we must apply to our trailer.

Tiffany
http://bluwhisky.blogspot.com/2010/10/textual-analysis-of-dead-snow-trailer.html
http://bluwhisky.blogspot.com/2010/10/textual-analysis-of-empire-magazine.html
http://bluwhisky.blogspot.com/2010/10/dead-snow-poster-textual-analysis.html

Cheyenne
http://bluwhisky.blogspot.com/2010/10/textual-analysis-of-saw-iv-teaser.html
http://bluwhisky.blogspot.com/2010/10/saw-iv-poster-textual-analysis.html
http://bluwhisky.blogspot.com/2010/10/cheyennes-magazine-textual-analysis.html

Morin

http://bluwhisky.blogspot.com/2010/10/textual-analysis-of-texas-chainsaw.html
http://bluwhisky.blogspot.com/2010/10/morins-textual-analysis-tron-legacy.html
http://bluwhisky.blogspot.com/2010/10/textual-analysis-poster-texas-chainsaw.html


PLANNING Before filming I went on websites to look at exemplar ‘Treatment’ and layouts for meetings. Also, our main prop took a lot of research as there are several methods we came across. YouTube was very helpful because we could watch tutorials on how to make the fingers using latex and clay moulds. This was one method that we tried. This included using sculpting clay, Ben Nye blood, make-up and latex. However, we attempted this particular method but we found difficulty in the numbers of finger we could actually make and how we would heat the clay up. Using clay to make the fingers was too long and would have slowed down the process of filming. Also, the clay moulds didn't take the shape of the fingers very well this may have been due to us not moulding the clay round our fingers properly. Therefore, we decided to try making a mould of our actual fingers by layering a nd heating latex onto our fingers, until it became thick enough to take the form of our fingers. We then finished it and gave it a realistic look by adding foundation to the skin, stuffing the inside of the mould and then using stage flood to give it a severed finger effect. http://bluwhisky.blogspot.com/2010/10/props-preparation.html


we also had a proffesional special effects maker to come in and show us how to make up, this was very usefull.
http://bluwhisky.blogspot.com/2010/11/professional-latex-making.html

Location During the planning process we was evaluating the best place for use to shot or teaser trailer. Because our trailer is a teaser trailer we wanted to give as little away as possible.

Trailer We shot our trailer in several locations inside our college. We tried to film in places where the audience would not realise it is a college. Our close up shots of the mouth and fingers was shot in front of a red door. This showed continuity because red s a colour that appears constantly throughout the trailer. Our shots of our weapons, football and fingers in the sink. The location we shot theses scenes in was in the janitor’s cupboard, it gave a haunted, dirty feel to the shoot. If we had shot on a table it would looked too cleans and not fit into the horror genre. The janitor’s cupboard is really creepy and something that is used in many horror films. We didn’t shoot in the classroom because we felt it was too clean. Also the classroom had the large blue screen at the back of the room, this made shooting limited, that’s why we choose to only have one shot in the classroom.

Poster For our poster again we didn’t want to give away too much. We choose to take the picture in front of a glass door in college. Again we used a red door to keep the colour red consistently throughout our media products. The best thing about this glass is that it had thin strips of wire going horizontally and vertically through the glass. This gave a sense of imprisonment, also our main killer being behind the ‘trapped’ glass made you feel like she’s luring you into a trap.

Magazine For our magazine we shot the photographs in numerous places but decided the picture in the classroom was the best. This is because we were given the use of a soft box which allowed use to produce professional looking pictures. The blue screen was not a problem for the photograph because we darken the area around our actress, this made the photograph look like it was shot on a black screen. Different locations we tried included, classroom, corridor, floor and outside.

Time management

Due to many complications with filming some scenes again the main actress was not available to shoot all scenes accept for the ones where the audience sees her face. Also, the time of day that we were filming was not compactable with her timetable. When filming the close of the killer's lips we used a member of our group so we wouldn't have to wait another week before we could use our main actress.

Although we used latex to make the fingers it still took a lot of time to add detail to them so it could look realistic. So we each took some fingers home to add foundation of different shades and then brought them back to college so the Ben Nye make up could be added. We choose different colour foundations to create a range of skins tone as we want to appeal to young target audience but of different races. Ranging the skin colour was achievable by mixing different foundations together.

As our trailer featured a lot of props rather than ‘action’ we decided to bring our own props in as there wasn’t much choice of available in the college studio. This included the pitch fork and knife, football and the making of the fingers.This also helped as it didn't delay the filming process.

Poster/Magazine

When doing our poster and magazine pictures we decided to take them both at the same time. At glance some audience may thin that the poster and magazine cover follow a similar look however, we wanted the audience to recognise a main character. We saved time by taking the pictures at the same time and we different lose any quality in the pictures or straining for more ideas and we had them planned before hand.

PRODUCTION During filming we saved a lot of time setting up footage because we became very familiar with how to set up the equipment such as lights and camera correctly so the majority of the time it was set up in about 5 – 10 minutes. We always had two people setting up footage just in case something is dropped. During filming we always had two people on set. One was filming or taking pictures and the other was directing, the pictures below are examples this. Any problems we had we asked the teacher or assistant to help us solve.

http://bluwhisky.blogspot.com/2010/11/how-we-filmed.html

http://bluwhisky.blogspot.com/2010/12/equipment-used-during-process.html

Whilst filming our footage for out trailer we used the technique of counting in and out. We found this useful because it clearly shows you were the footage starts and finishes.

When filming we learnt that lighting is the key element. Having the set well lite is important to make sure everything is shown clearing and well shot. In good lighting it is also very clear and see if what your filming is in focus. When filming it is also important to make sure that the set is evenly lite. Its iimportant to make sure the set is evenly lite toavoid shadows on photographs or film. The image below shows the ideal lighting to prevent shadows.












Focusing When using the camera we did have troubles focusing when we first started filming. When your so focused on just filming and getting the shots you forgot about focusing the camera. When we learnt the importance of focusing the camera when we had to re film parts of the footage. One effective way to focus when filming was to press the button circled in red. This allowed you to zoom in to specific parts of the footage and focus the lens at the centre which lead to a clearer shot over all. This method is manual focusing.









Health and safety was very important during filming because we were using very heavy equipment and specialist make up equipment. When setting up the lights, as a group we assembled the lights on to the tripod and made sure they were firmly in place, we often ask nearby teachers or support staff to double check if it was securely in place. We also did this when assembling cameras onto the tripod. We filming or taking photographs we made sure each set was clear of wires because many people would be pacing by. When using specialist makeup products we tested it on a part of the models skin and waited for 10 minutes to make sure there was no allergic reaction before continuing. We did this for products such a latex and fake blood.



POST-PRODUCTION Editing When researching horror trailers, we noticed that many on them were heavily editing fast, sharp cuts and special effects. This effect helps to create a fear effect to those who are watching it. We always noticed that many teaser trailers are short and snappy, giving the audience a glimce of the potential movie. All these factors help create the perfect teaser trailer. We watched several trailers on youtube to see our the effects were done. To edit shots of our teaser trailer we used Final Cut Pro. For our poster and magazine cover we used Photoshop. The two screens allowed us to make edits and changes on one and then view the footage on the other screen. There were filters that we also used to alter the lighting of some shots and add tints to the shots of our victim. As seen in the image below there is a greenish tint on the shot and this was to give it a 'filmy' effect and we thought was more effective than the clear, plain previous shot that was recorded.

Becuase we wanted to incorporate white noise into our teaser trailer, we did some research on youtube however we discovered that a filter on Final Cut Pro had white noise and this made it a lot easier to include in our teaser trailer. To get the font for our text we used www.defont.com, this allowed us to view a database of different and free to download texts. Our text we downloaded was corpse.

Sound As a group we discussed the key sound we wanted our trailer to have and what impact we want it to have on the audience. We wanted our soundtrack to be very tension so the audience felt drawn to the trailer. As a group we thought racing heartbeat mixed with classical instruments could create this effect. We then contacted a friend in college who worked in the music department to help us put this piece together. He used the software 'Logic' to create the background music. A key element of producing the sound is that it was in sync with the trailer and during process, we had to have the trailer running to make sure the music was in sync. We wanted the trailer to start of calm then build up with high tension to match the quick cutting of the shots and finale scream, therefore the sound ending with an anti-climax. Learning how to make a bacground score was a real geeking out stage of production, because we learnt and explored concepts we are not normally used to.

Memory card During filming many of our pictures and footage was saved oto a memory card. This memory card was then put into a Verbatim memory card reader which was then plugged in the mac which then allowed us to transfer footage and pictures from the card to the mac so we could continue editing and processing. Facebook - we posted the youtube link on Facebook and because many of the people are the age group we are targeting and who were likely to have filled out the questionnaire. They would be able to comment on what they thought was effective and whether this was what they were looking for in a horror teaser trailer. Posting the videos on people’s profile would effectively attract more people to watch the trailer. By this the trailer is gaining more publicity. This helps to create a ‘buzz’ around the film. Facebook was key to gaining feedback and views from our audience. The internet is a key in any aspect of media because it creates a global network for easy communication.

The film was posted manually on sites such as Twitter and Facebook which are popular with our main target audience. We felt that using popular sites such as these we would be able to reach out to our audience better.

Twitter – On the twitter account the status was updated regularly by posting the youtube link to our teaser trailer or you could personally ‘@’ the person and get personal feedback. We saw this as an effective way of marketing the film as twitter is a social network used by our target group and you can ‘@’ anyone to look at the teaser trailer.

There are also different ways to market our film http://bluwhisky.blogspot.com/2010/11/marketing-our-film.html

Question 3 - What have you learned from your audience feeback?

Some scenes of the trailer strictly followed conventions of Horror. We used blood, severed fingers and an insane female protagonist. The audience who may have expected the main victim to be female which is conventional for many horror genres in fact was a male which added to the excitement and intensity of the teaser trailer.

Overall the feedback on the magaizine was more critical than the poster. Most people said that colours on the magazine was too much and the 'Cosmic Film' should have been a different colour. However, they agreed that the image was striking and immediately caught their attention. Also the magazine cover was too dark and needed White to balance out the darkness but some disagreed and saw the White as reducing the appeal of the magainze to an extent. This shows that we need to improve on how we deicded on colour scheme and not using too much red which makes the magazine look too bloody.

The colour scheme was the overall comment about the poster and the fingers were really piercing and stood out for most of the audience which shows that the fingers being an iconic item throughout the main and ancillary products has been a success.

The overall comments about the trailer were good. Some people said that they liked it short and kept the audience wanting more, although for some the teaser trailer was too short and a few more seconds could have been added on to it. The trailer was also posted on twitter to get more feedback form a wider audience. Here is some of what was said:

Statistics: This shows where people have viewed and how many people haved viewed our trailer. From this we can also see that 121 views from from the facebook embedded link. On a mobile device which is likely to be a smart phone there were 48 views this shows that it's siginificant for the trailer to have good video quality so it can be viewed on a mobile device. The teaser trailer was also viewed through a related video which enables the video to be viewed by a number of audiences. Through this the best methods for promoting the trailer were facebook which is social networking site which is extremely popular with our target audience. As Facebook has the most the most views and is popular with our target group then this is the nest method of promoting our trailer.

Below is shows the countries the trailer was most viewed. England and Nigeria being the highest and America and Canada with a significant amount of views. This suggest the amount of interest the teaser trailer has gained through media technologies such as YouTube.

This video contains people's feedback and initial thoughts on the teaser trailer:

• Overall, the audience were very taken by the effectiveness of the fingers and with the fingers being featured in all the media products which made the trailer recogniseable and the main character.


• The consistent use of Red brought the quality of the magazine down.


• The trailer could have been longer to give more of the storyline and create more suspense.

Question 2 - How effective is the combination of your main product and ancillary texts?

EVALUATION QUESTION 2

How effective is the combination of your main product and ancillary texts?

MAIN- TEASER TRAILER

ANCILLARY- POSTER AND MAGAZINE

Our leading actress who plays the ‘Cannibal’ has a very iconic image

Her image is very similar across the board in our teaser trailer, poster and magazine cover. Her hair is a fiery, intense red which connotes her mad and crazy persona. It also draws on the connotations of blood and danger which again mirror her character.

Her make up is outrageous with the black lipstick and her main accessory, the finger necklace. Her excessive look connotes a theme of insanity and this can be found in a lot of real horror movies.

Looking at the magazine cover, poster and the teaser trailer, we can see that the image of the 'Cannibal' is quite consistent.

The Silence of the Lambs: Dr Hannibal Lecter

Although 'Bufalo Bill' is the main killer in the film, Lecter is a primary antagonist and he portrays a terrifying cannibalistic character who always looks deranged. *****

The wide eyed, 'creepy' stare that both Hannibal Lecter

and our 'Cannibal' have convey insanity and terror that would cause our audience to feel unsettled and uncomfortable. Halloween: Michael Myers Michael Myers is a character that is considered by many to be the "embodiment of pure evil" as he the audience never hear him speak and is always emotionless. This is shown in the image below where he appears impassive and cold-blooded whilst strangling the female character.

This sort of complete, unhuman insanity is what we tried to capture with our female 'Cannibal' because there is so much mystery behind her motives for not only killing, but eating young college boys. Her lunacy runs through the trailer, poster and magazine. The last shot of her screaming, the intense, stony-eyed look in the poster and the manic, wide-eyed look in the magazine all corroborate together to show her delirium.

Fingers For our media trailer we wanted to create something that the audience would remember our trailer by, we wanted to create something that would become iconic to ‘Cannibal’. This is where we created the fingers. Due to our leading actress being a women it is stereotyped that women always we necklaces. It was then our challenge to that this concept and adapt it to our horror theme. Since our actress was a cannibal we thought it would we right for to have the fingers of her victims around it neck, this would be like reminder of all the people she has killed

. We used the fingers in our magazine, poster and trailer to create a sense of continuity. The costume of the actress was kept the same so identification could be made throughout the main product and the ancillary texts. This and the fingers would help the audience to link our teaser trailer, poster and magazine together. Linking the three products together with the same costume and fingers n each helped to create a buzz about the movie. It would make the audience want to know how she got the fingers and why.In the above photographs you can see that we used the fingers throughout the filming and photographic scenes and even in the shots that were not used.We wanted the fingers to be iconic to the film. we wanted to create and effect that you can recognise without even seeing the killer. We have seen this done before in films such as Jason's hockey mask in Friday 13th and the infamous Scream mask.

In the pictures above you can see a series of pictures of the scream from the movie and posters. The picture with (*) on it was were the horror movie scream originated from. The painting was created between 1893 – 1910 by the Norwegian artist Edward Munch. The writers and producers of scream have created the iconic effect of the scream mask that can be recognised aware. On Halloween people often dress up as scream with the mask on, this has helped the scream mask and black cape become recognisable worldwide. Colour Theme

When thinking about our horror trailer, poster and magazine we also had to decide on the appropriate colour scheme. We thought differently about the colours and the connotations of each. We choose the colour red because it is most commonly used in the horror genre and more specifically the slasher sub genre that we were trying to adapt to. Red connotes blood and danger which are a primary aspect of our teaser trailer and also we imply danger with the tagline of our poster.

The continuity of the dark theme throughout out poster, teaser trailer and poster enables the audience to identity our products easily. The visual style of all three products vary in terms of how the charcter is being viewed. So for example on our magazine our female killier is in character which is her being 'crazy'. On the poster she's more calm, this creates suspense because the audience will never know when she is about to attack to her victims. What helps the audience to identify the products is the dark colour theme, the fingers and images used. When promoting, our fingers will be our main focal point because we believe it can become an iconic image for our 'Cannibal.'

Fonts

The fonts used in all three products are mainly Serif because it's sharp and can be used in many horror trailers depending on the story which catches the eye easily.Serif font used in the trailer which is Red.

The serif font in the trailer and the magazine are both very similar. The first font which is on the trailer looks like it has blood dripping off it shows that the film is going to be 'bloody'. The font below which is on the magazine connotes the use of sharp obejcts. They complement each other as they both relate to the theme of horror and items associated with the blood and killing people. By using two similar but different fonts it reveals a little bit more about the film.

The Ring

The sans serif font is the same as what is seen on each of the posters. The difference in the Cannibal teaser trailer is the title is different from the other texts although they are both serif. In the Ring trailer this helps the branding of the film. This enables their audiences to identify with the film which what we have also achieved in branding our three products.

Due the rise in many young people ages 16- 24 years old using the internet it would be useful for our trailer to be viewed on social networking sites which is very popular with many people of that age.

We also wanted to see how it look viewing our trailer, poster and magazine on-line. This would be in case the font size may be too small or too big or the picture may look pixealted so cannot be viewed properly.

Using cross media promotions makes it accessible for all audiences. For example The Dark Knight used cross media promotion. For example they used a dominio pizza box below:

This item also gives the cult appeal to the product.Using this type of Cross media promotion we will be able to extend to further audiences. This also makes the audience feel as though they are part of the whole experience. As the fingers are original it ccan create a cult appeal. The advantage of this is that the film is therefore memorable to the audience.

Access via smartphones such as blackberry and the iPhone is essential amongst our target audience.Although the we are able to view the poster on a smartphone the bigger fonts are more noticable than the small font. However, the picture is still central which what we want our audience to look at. Traditional means of advertising such as billboards, magazines etc... As well as the target audience using billboards and other traditional means of advertising we are also bringing in a mass audience.

The quality of the magazine cover and poster compared to mainstream media outlets varies in terms of fonts, colours, the quality of the image and the organisation of the text. In the trailer the quality of the shots conveyed the message quite well. The image quality is appropiate for the horror theme as it shows her in character with a look of imsanity. Compared to the Empire magazine below it shows they are both in character which is likely to attract an audience therefore it fits in with other mainstream magazines. However, more effects could have been used on the image itself. Adding more to the background to embrace the horror theme more so the audinece know the magazine is part of the promotional products for the film. The poster

With the use of CGI in film today special effects have advanced immensely with the new technologies. For example Friday the 13^th in the old film this was used with the man inserting his head in the pillow and neck made. Now that may look obvious but CGI has been used in modern day horror movies to give realism. This is able to make the film more realistic to the audience. To have something more believable the audience is likely to be more scared by it. However, not all audiences see CGI effects effective enough as it doesn’t make the film look real therefore in the case of a horror movie not scary. Here is some footage of Kevin Bacon being stabbed in the neck:

Graeme Burton theory

The Burton genre theory has been applied to film. Burton says that we look at key features to help us recognise a genre of a film. There are specific features he states which are; the protagonist, stock characters, plots and stocks situations, background and décor and themes. In a horror films the protagonists is likely to have some sort of super strength, a weapon and possibly a mask. Also people who are the main victims are also protagonists.

We had two protagonists in our horror teaser trailer, one being the killer and the other being the main victim. Our killer followed through all our media products, so she featured in the magazine, poster and trailer. We gave our killer bright red hair and finger necklace so she really stands out and sticks in the audience’s head. The main purpose of out other protagonist the victim was to show the audience what our killer is cable of. The main weapon was the knife and garden folk to show our killer is distrubed

The stock characters include some victims who differ from the main victim and other people who may get in killed in process of trying to catch the main victim. In our trailer we have not used any stock characters. We have done this because our trailer is only a teaser trailer to entice the audience and not give too much away.

The plot and stock situations may be the gruesome and bizarre deaths and some situations that revolve around the plot. The décor and theme are normally quite ordinary and safe but by night time the mood has changed. The houses in which the killing may take place are nice, middle class houses. The effectiveness of these authentic features shows that these killings may happen in an area we live in.The décor we choose for our teaser trailer was very dirty and bloody, this was making it clear to the audience that it was a horror movie and a slasher horror movie. We wanted the colour red to follow through our trailer as it connotes death or danger.